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Advantages & Disadvantages of Qualitative & Quantitative Research

Qualitative Studies

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Quantitative Studies
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Responses with this form of research cannot usually be measured. Only comparisons are possible, and that tends to create data duplication over time.

If statistical data is required, qualitative research is not the form of research that should be used. The data collected through qualitative research is dependent upon the experience of the researchers involved in the process. Industry-specific data must be collected by a researcher that is familiar with the industry. Researchers must also have good interviewing skills, have the courage to ask follow-up questions, and be able to form professional bonds with participants to ensure the accuracy of the data.

Data must be recognized by the researchers in qualitative research for it to be collected. That means there is a level of trust present in the data collection process that other forms of research do not require. Researchers that are unable to see necessary data when they observe it will lose it, which lessens the accuracy of the results from the qualitative research efforts.

That could even lead some research efforts toward false conclusions. The qualitative research may be effective in collecting authentic data, but the small sample size of the research can be problematic. To make an important decision, numerous perspectives are often required to avoid making a costly mistake.

That might mean multiple research periods may be required to gather all of the data that is needed to make such a difficult decision. Should that be the case, a larger follow-up sample may create more costs instead of fewer when a fork in the road is reached. Because qualitative research is based on individual perspectives, it is almost impossible to duplicate the results that are found.

Even the same person may have a different perspective tomorrow than they had today. That means the data collected through qualitative research can be difficult to verify, which can lead some to question the conclusions that researchers generate through this process.

Although like-minded people tend to think, feel, and act in similar ways, this is not always the case. There is no absolute way to know if the conclusions generated through qualitative research can apply to an entire demographic. The term is used to describe a certain bias that seems to be present in media reporting, even though the reporting is said to be unbiased.

In qualitative research, the bias of the researcher, whether conscious or subconscious, can affect the data. The conclusions researched can even be influenced by this bias.

Controls must be part of the data collection process to prevent researcher bias from influencing results. Even though there is a certain authenticity to qualitative research, there is also a certain subjectivity to it.

Because of this nature, the data collected may not be accepted. If similar qualitative research efforts cannot produce similar results, the data originally collected might even be rejected. Because individuals have different perspectives, the reaction to qualitative research findings can often be at two extremes. There will be those who support the findings and there will be people who do not support the findings. The data being collected will be viewed as valuable by both groups, but how each group chooses to act is based on their own perspective.

That means two very different outcomes can be achieved, making the data difficult to present to generalized audiences. Even researchers may disagree about the value of data being collected because of their different perspectives. What is included during the qualitative research process or what is excluded relies upon the researcher involved.

That is why this data collection process is highly subjective. Detailed data is always possible, but only if the researcher can set aside their bias and perspective to present the data collected in raw form. Because researchers follow numerous tangents when collecting data, it takes more time to gather it. Sorting through all of that extra data takes time as well.

Every data point is evaluated subjectively, so the worth of it is always in question. Other research formats have rigid guidelines and expectations for collected data that allow for it to be evaluated and used with greater speed than what is collected through qualitative research. The qualitative research method is based on individual perspectives.

Since those perspectives can change, the data gathered is only reliable at the time it is gathered. Neither approach embodies the flexible yet systematic mode of inquiry, directed but open-ended analysis, and imaginative theorizing from empirical data that grounded theory methods can foster. Subsequently, the potential of grounded theory methods for generating middle-range theory has not been fully realized.

To read the complete entry, click here: To access this article you must have a Temple University AccessNet account. If you are not affliated with Temple University, use the citation below to find the article at a library to which you have access.

See all library locations. Grounded Theory What is it? Search this Guide Search. Grounded Theory a guide to qualitative research methods. She enjoys teaching, writing and advising students on how to succeed in college. Her writing experience includes published research, training materials and hundreds of practical online articles.

The database based on Word Net is a lexical database for the English Language. Qualitative Approaches Temple University: Advantages and Disadvantages University of Minnesota: Qualitative or Quantitative Data? About the Author Mary Dowd is a dean of students who holds a doctorate in educational leadership from Minnesota State Mankato. What is a Dissertation?

Definition of Data Interpretation. Depending on which text editor you're pasting into, you might have to add the italics to the site name. List of Topics for Quantitative and Qualitative Research. Types of Observation in the Scientific Method. Types of Primary Data. Major Types of Research Design.

Advantages of Qualitative Research

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Advantages of Qualitative Research • Issues and subjects covered can be evaluated in depth and in detail. • Interviews are not limited to particular questions and can be redirected or guided by researchers in real time.

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The advantages and disadvantages of qualitative research are quite unique. On one hand, you have the perspective of the data that is being collected. On the other hand, you have the techniques of the data collector and their own unique observations that can alter the information in subtle ways.

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Selecting the best research method allows you to successfully answer a research question or test a hypothesis. Missteps at the onset of the research process may derail an otherwise promising study. Knowing the advantages and disadvantages of quantitative and qualitative methods will help you make a. What is Qualitative Research, The advantages and disadvantages of Qualitative research - Qualitative research is about exploring issues, understanding the phenomenon associated with the issue and being able to answer questions. The advantages and disadvantages of qualitative research are as follows.

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a guide to qualitative research methods. " the researcher should not predetemine a priori about what he or she will find, and what and how social phenomena should be viewed. Therefore, the value of Grounded Theory is that it avoids making assumptions and instead adopts a more neutral view of human action in a social context. Qualitative research can provide a more in depth and detailed account of why things happen and how they affect the people concerned. On the other hand.