Skip Nav

Choosing appropriate research methodologies

Choosing qualitative or quantitative research methodologies

❶At the start of your research you need to set down clearly: Ask yourself if you are prepared to do this, and think about the best way of getting the answers you want from people.

This article is a part of the guide:

Experimental Research Methods
Navigation menu
Use 'research methodology' in a Sentence

A major challenge in case study dissertations is connecting your own primary research or re-analysis with the broader theoretical themes and empirical concerns of the existing literature. Most dissertations demand either primary or secondary research. In other words, you usually have to analyse data that you have either collected yourself or data that is already available.

The reason for this is that the questions dissertations usually address take the following form: Why is x happening? Why is x changing? These questions demand primary or secondary analysis of data. Case Study 9 Think hard before you decide to undertake empirical research: Secondary analysis is when you analyse data which was collected by another researcher.

It allows the researcher to explore areas of interest without having to go through the process of collecting data themselves in the field.

The problem with using fieldwork methods in an undergraduate dissertation, however, is that they are costly in terms of time which is relatively scarce in your final year!

You may choose, therefore, to undertake secondary research, analysing existing data. There are a range of documents that already contain research data that you can analyse. You may, for example, be interested in exploring whether gender stereotypes in the media are changing.

This might entail content analysis of newspapers, magazines, video or other media over different time periods. Here you would not be collecting your own data but instead would be analysing existing documents. Download Case Study 6 Media research. If you are interested, for example, in doing historical research, you may need to visit archives.

Government reports and autobiographies may also be used as data. Other documents include official statistics, datasets statistical data , and banks of interview transcripts which are all freely available to the academic community. Increasingly, documents, databases and archives are readily accessible online. Research Methods tutors on your course will be able to advise on the availability and accessibility of such data sets.

There are some advantages of doing secondary analysis, particularly if you are doing a quantitative study. You will be able to work with much larger datasets than you could have collected yourself. This has the following advantages:. Quantitative data may also result from non-participant observations or other measurements e. Also, sometimes data that are collected through qualitative processes participant observation, interviews are coded and quantified.

Your research methods tutor can give you further information on these types of data, but here are some common quantitative data collection methods and their definitions:. A series of questions that the respondent answers on their own. Self-completion questionnaires are good for collecting data on relatively simple topics, and for gaining a general overview of an issue. Questionnaires need to have clear questions, an easy to follow design, and not be too long.

Similar to a self-completion questionnaire, except that the questions that are asked by an interviewer to the interviewee. The same questions are read out in the same way to all respondents. There will typically be a fixed choice of answers for the respondents. Watching people and recording systematically their behaviour.

Prior to the observation, an observation schedule will be produced which details what exactly the researcher should look for and how those observations should be recorded. If you are conducting a qualitative analysis you are likely to wish to use at least some original material.

This may be collected through in-depth interviews, participant observation recordings and fieldnotes, non-participant observation, or some combination of these. Below are some data collection methods that you might want to use for your dissertation:. A way of asking questions which allows the interviewee to have more control of the interview. A form of interviewing where there are several participants; there is an emphasis in the questioning on a tightly defined topic; the accent is on interaction within the group and the joint construction of meaning.

The moderator tries to provide a relatively free rein to the discussion. This involves studying people in naturally occurring settings. The researcher participates directly in the setting and collects data in a systematic manner. The researcher will observe behaviour, listen to conversations, and ask questions.

Spend some time looking at general books about research - they will give you an overview of the data collection methods available and help you to make the best choice for your project.

Bryman would be a useful starting point. For any piece of research you conduct, be it empirically based quantitative or qualitative or library based, its methods must be justified. You need to show in the final dissertation how you have given consideration to different methods, and why you have chosen and eliminated these. Often in early supervision meetings they ask students to justify their reasons for choosing a library-based or an empirical study. Todd, Smith and Bannister , p This was particularly useful for one of our respondents:.

With other essays you can rush them if you have to Todd, Bannister and Clegg, , p …. My reasons for data collection is literature based as my research question involved sensitive subjects which would have been unsuitable for primary data collection. Level 6 students at Sheffield Hallam University I chose primary data because it would enable me to build skills that would be useful for postgraduate study. Level 6 students at Sheffield Hallam University It will involve primary data, secondary data, quantitative and qualitative research methods, lit reviews, theory and policy studies and an exploration of alternatives.

My dissertation is to be based around the experience of 'poverty', as poverty is the experience. Theories and policies are not. However, to do justice to the subject, theories and policies will be included so Iam able to demonstrate where failures in the system may exist. Level 6 students at Sheffield Hallam University. Research must be conducted in a sensible and ethical manner; data must be analysed and presented in a rational manner.

It is important that students do not expose themselves or others to dangers or risks when conducting research. Students need the approval of their dissertation supervisor before embarking on any type of fieldwork see the section on Research Ethics for more information.

In general, deductive research is theory-testing and inductive research is theory-generating. Often people link deductive research with quantitative experiments or surveys, and inductive research with qualitative interviews or ethnographic work. These links are not hard and fast — for instance, experimental research, designed to test a particular theory through developing a hypothesis and creating an experimental design, may use quantitative or qualitative data or a combination.

If your research starts with a theory and is driven by hypotheses that you are testing e. However much research combines deductive and inductive elements.

Research design is vital to conducting a good piece of work. At the start of your research you need to set down clearly:. You and your supervisor will discuss your design and decide whether the research is 'do-able'. Your university may require you to produce a report e. If you decide to use interviews:. Questionnaires often seem a logical and easy option as a way of collecting information from people.

They are actually rather difficult to design and because of the frequency of their use in all contexts in the modern world, the response rate is nearly always going to be a problem low unless you have ways of making people complete them and hand them in on the spot and this of course limits your sample, how long the questionnaire can be and the kinds of questions asked.

As with interviews, you can decide to use closed or open questions, and can also offer respondents multiple choice questions from which to choose the statement which most nearly describes their response to a statement or item.

Their layout is an art form in itself because in poorly laid out questionnaires respondents tend, for example, to repeat their ticking of boxes in the same pattern. If given a choice of response on a scale , they will usually opt for the middle point, and often tend to miss out subsections to questions.

You need to take expert advice in setting up a questionnaire, ensure that all the information about the respondents which you need is included and filled in, and ensure that you actually get them returned. Expecting people to pay to return postal questionnaires is sheer folly, and drawing up a really lengthy questionnaire will also inhibit response rates.

You will need to ensure that questions are clear, and that you have reliable ways of collecting and managing the data. Setting up a questionnaire that can be read by an optical mark reader is an excellent idea if you wish to collect large numbers of responses and analyse them statistically rather than reading each questionnaire and entering data manually.

You would find it useful to consult the range of full and excellent research books available. These will deal in much greater depth with the reasons for, processes of holding, and processes of analysing data from the variety of research methods available to you.

Home Research methods Choosing appropriate research methodologies Choosing appropriate research methodologies Choosing qualitative or quantitative research methodologies Your research will dictate the kinds of research methodologies you use to underpin your work and methods you use in order to collect data. Interviews Interviews enable face to face discussion with human subjects. If you decide to use interviews: Draw up a set of questions that seem appropriate to what you need to find out.

Do start with some basic closed questions name etc. A methodology is the design process for carrying out research or the development of a procedure and is not in itself an instrument, or method, or procedure for doing things.

Methodology and method are not interchangeable. In recent years, however, there has been a tendency to use methodology as a "pretentious substitute for the word method ". From Wikipedia, the free encyclopedia. This article is about research methods. For software engineering frameworks, see Software development methodology.

Computer and Information Security Handbook. Frankfurter, Theory and Reality in Financial Economics: Essays Toward a New Political Finance. Activism Argument Argumentum ad populum Attitude change Censorship Charisma Circular reporting Cognitive dissonance Critical thinking Crowd manipulation Cultural dissonance Deprogramming Echo chamber Education religious , values Euphemism Excommunication Fearmongering Historical revisionism Ideological repression Indoctrination Media manipulation Media regulation Mind control Missionaries Moral entrepreneurship Persuasion Polite fiction Political engineering Propaganda Propaganda model Proselytism Psychological manipulation Psychological warfare Religious conversion forced Religious persecution Religious uniformity Revolutions Rhetoric Self-censorship Social change Social control Social engineering Social influence Social progress Suppression of dissent Systemic bias Woozle effect.

Qualitative research

Main Topics

Privacy Policy

Observational research is a group of different research methods where researchers try to observe a phenomenon without interfering too much. Observational research methods, such as the case study, are probably the furthest removed from .

Privacy FAQs

Choosing appropriate research methodologies It is vital you pick approach research methodologies and methods for your thesis - your research after all is what your whole dissertation will rest on. Choosing qualitative or quantitative research methodologies.

About Our Ads

The process used to collect information and data for the purpose of making business decisions. The methodology may include publication research, interviews, surveys and other research techniques, and could include both present and historical information. The methods section describes actions to be taken to investigate a research problem and the rationale for the application of specific procedures or techniques used to identify, select, process, and analyze information applied to understanding the problem, thereby, allowing the reader to critically.

Cookie Info

Research Methods tutors on your course will be able to advise on the availability and accessibility of such data sets. There are some advantages of doing secondary analysis, particularly if you are doing a quantitative study. Business research methods can be defined as “a systematic ad scientific procedure of data collection, compilation, analysis, interpretation, and implication pertaining to any business problem”[1]. Types of research methods can be classified into several categories according to the nature and.