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# 20 Classic Case Studies Every Business Student Should Know

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## Sample Case Study

Note that this is not the only growth path to grow from a beginning number to an ending number, but it is the only growth path that is the same growth rate every year. The formula to calculate CAGR is: CAGR is very similar in concept to Internal Rate of Return IRR , which is the annual rate of return on an investment if its value grows by a specific multiple over a specific amount of time.

The rule of 72 simply states that a quantity will roughly double in value whenever the number of years times the annual growth rate equals The idea behind this microeconomic analysis is to determine the reasonable cost to win or acquire a customer or to maintain an existing customer, i. It can also be used to determine level and type of customer service to provide, and as another way to estimate the value of a business.

The steps to calculate the LCV are as follows: Estimate the remaining customer years; in other words, how long is a typical customer expected to last with the company? It is often used by companies to project their own anticipated Revenue figures.

It is also worth knowing the four steps in the Product Life Cycle Curve , as the concept could come up in a hypothetical product case. A new product or technology that is in initial adoption phases and therefore has very rapid growth rates for example: Product adoption is becoming widespread but still growing at an above-average rate for example: Product adoption is widespread, or at least stabilized; growth typically comes only from price increases and growth in GDP for example: Technological obsolescence, shifting consumption patterns, or increased market competition has resulted in total growth rates that are below-average or negative for example: This is an important concept throughout business and consumer decision making, as there are only finite resources available in most cases time, money, etc.

Elasticity Supply or Demand Elasticity is a concept from microeconomics that describes the tradeoff between Quantity and Price. The concept comes up in multiple types of cases, such as pricing optimization.

Clients often ask what the impact would be on volume if they adjust the price. Usually the correct answer is to increase prices in Inelastic markets price increases lead to a relatively small decrease in products sold and decrease them in Highly Elastic markets price increases lead to a large decrease in product sold.

That being said, a basic-to-moderate understanding of the Income Statement, Balance Sheet and Statement of Cash Flows, and how they work together, is very relevant to many interviews. You might even be provided with a basic Income Statement or Balance Sheet of a company as part of a Case Study interview question. Rather than reinventing the wheel and writing content on Finance and Accounting in this guide, we recommend you review any standard, basic Financial Accounting textbook to familiarize yourself with the components of basic Financial Statements:.

Although these concepts will not be tested and do not form a major part of general Consulting Case Study interviews, these topics can appear in a general discussion about a particular business situation and you should be able to discuss them at least on a basic level. If you are applying for a job in Business Development, or for a Consulting position in a Corporate Finance group or at a firm that does a lot of Corporate Finance Consulting work, then you should definitely study up and be prepared for these core Finance and Accounting concepts, because they will likely be tested on in detail in your interviews.

In addition to introductory Finance and Accounting textbooks, we highly recommend that these candidates read the Street of Walls Investment Banking Technical Training guide, which addresses complex details around Financial Statements, Accounting and Valuation at a very detailed level. We also recommend this training guide in general to anyone who is interested in advancing their Finance and Accounting skills—particularly when it comes to Corporate Valuation.

Here are the Five Forces in detail: Customer mix Demographics age, gender, etc. Substitute product options How close are the substitutes? Value proposition versus substitutes price, quality, etc. Brand, availability, service, value, reliability, aesthetic, etc. Price is often the key driver of profitability and success.

Review the pricing optimization section for more points on pricing— this also offers a good approach of the key issues to consider on price. Price elasticity Is our product sufficiently better to justify a higher price? Or is it somewhat commoditized? Which distribution channels to use? Specific location within the channels Specific areas of a site online Product placement in stores Promotion: There is overlap here with other areas, especially product, because a big part of product is understanding customer wants and needs which helps determine the promotional aspects.

What are the most effective marketing campaign strategies? Company strengths within an industry Weaknesses: Company weaknesses within an industry Opportunities: Company opportunities available within the industry or potentially by branching into a new industry Threats: There are also a few problems you need to avoid to make your case study as interesting and catchy, as possible:. There are multiple ways of making the process of completing the assignment easier, including ordering a task at a writing service or asking other students for help.

However, most of the students decide to download a case study template and try to complete the assignment on their own, using an example. It can be a great option for those, who easily process information and can analyze the template structure to apply it in their own works. Such samples can be of a great help, as they contain a proper formatting style, content and other important elements, which distinguish a first-class paper.

With the help of a sample case study you will be able to complete the assignment quicker and with less efforts. You have already learned what a case study is and how it should look like, so it is time to learn more about the structure of assignment and its content.

However, every research greatly differs depending on the topic, so you should carefully note down all the guidelines your professor provides not to miss anything. When you complete such assignment, you should never forget about case study format, as it can greatly influence the result.

Your professor may ask you to use a certain formatting style, which will be much easier for you and will help to avoid the most common mistakes. The first challenge when writing a case study comes with choosing the best case study topics. As a rule, students are offers to pick the topic themselves.

This is how instructors encourage them to express your understating of the subject as well as the entire course. Once you fail to generate the right case study ideas, benefit from our list of classical topics to start with:.

Nowadays, in order to make high-quality paper, one needs to spend a lot of time to conduct extensive research to suite professor's wishes.

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A business case study research is a complex training based on the conditions of real-life economic, social and business situations. A supervisor offers a task to a team, which implies finding solutions for the optimization of the enterprise on the concrete terms of a real-life financial and industrial situation.