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Best prices for academic papers! Best writers All writers. PowerPoint Presentation , Other. Excellent work, really nice person and paitient with work. Constructive and useful business planning requires a broad-based understanding of changes taking place in the marketplace in which the company competes, or plans to compete, and the ever-changing financial markets. In-depth technical skills in a variety of disciplines such as tax, financial analysis, sales, marketing, and managing growth are critical components in assessing a company's opportunities and risks.

The management of Marcus Accounting has developed this disciplined planning methodology to help the company anticipate its start-up economic requirements and other critical information, and arrive at this realistic plan.

Mary Beth Marcus has sought out assistance and advisors to Marcus in developing its business plan, however, she will maintain an active management involvement in every aspect of the formation of this business plan and the plan reflects her broad concept of the business. Marcus Accounting was formed to market a full-service accounting and related minor consulting firm by combining expertise in tax, accounting, tax planning, control systems, and management.

The integration of these disciplines results in extensive and innovative services for our prospective clients. This Business Plan serves to detail the direction, vision, and planning to achieve our goal for providing superior and comprehensive accounting services. Our plan objectives are:. Marcus Accounting was founded by Ms.

Marcus Accounting was created to address the need for quality service of comprehensive accounting and tax documentation. Marcus Accounting will continue to expand its client base within the Greater Market Area. Marcus has been in the accounting field since Prior to that she had completed over thirty-five years in various medical technology related positions and has a desire to complete the three-year requirement of public accounting experience for eligibility to sit for the Certified Public Accounting CPA test.

Marcus Accounting has additional key staff members to assist it. Brian Kelley and Ms. Marcia Stone have been retained by Marcus Accounting to assist in the development, planning, and market phases. Mary Beth Marcus will manage all aspects of the business and service development to ensure effective customer responsiveness. Additional support services will be provided by qualified contractual professionals. Support staff will be added as client work load factors mandate. Phase I -This phase involves preparation and development of Marcus's client base.

Marcus Accounting will be housed at the home of Ms. Mary Beth Marcus, its founder. Incorporating a total quality management approach its Customer Care Advantage program , Marcus will develop key "base" small businesses which require biweekly through quarterly [reoccurring] accounting services.

Through word of mouth and advertising, additional small- and midsized business and individual taxpayer accounts will be secured. Phase I capital start-up funds are documented in this business plan.

Phase II -Continue implementation of sales, advertising, and marketing strategies developed in Phase I. Identify and pursue other business support market. Marcus Accounting will target market identified "niche" industries to "specialize" in i. Strategic partnerships with specific industry associations i. Marcus anticipates additional support staff and efforts to several community related entities will allow Marcus to consolidate its efforts with a centralized "out of the home" office.

This Plan does not contain funding needs for this Phase. Initially, Marcus management will focus its efforts in Phase I activities. Phase II efforts depend upon the timely development of Phase I and the analysis of its client service base. Marcus's growth funding capital will directly impact the rate of which marketing and development of this service occurs and the rate of growth potential is obtained. People who are completely new to the area, or who have few established connections, may look to the Yellow Pages or other advertising to establish available services, then call for information or pricing.

Department of Commerce, Greater Market has 27, total households and 2, business establishments less than 20 employees. The established business market appears to be fairly well penetrated, but potential exists for the self-employed, home-based businesses and individuals all likely captured as "households" in the census data.

Capturing a share of the new arrivals will be a priority for Marcus Accounting. Strengths of Marcus Accounting include Mary Beth Marcus' broad base of experience in different types of companies from banking to manufacturing, and in different types of financial positions. This experience means Mary Beth understands the needs of small businesses and individuals when it comes to managing money—hence, her tag line "Keeping an Eye on Your Dollar. Mary Beth's own in-home office is set up professionally, with adequate equipment to perform the services she offers.

As the business grows especially among the business customer segment , Mary Beth may need to upgrade to the professional version of the tax preparation software.

She may also want to consider offering electronic tax filing services for all clients. Marcus Accounting, like all businesses, is affected by forces and trends in the market environment. Positive forces include the generally prosperous economy that is currently in place, full employment, rising wages, and low inflation, leading more people and businesses to be willing and able to hire an accountant to keep financial records and prepare taxes.

The strong stock market means people are making more money, primarily in the form of capital gains, which may require more complicated recordkeeping and tax preparation. The Journal also cited that about half of the nation's filers used an independent tax preparer last year. Even though corporate downsizing is generally observed as a negative trend, it has positive implications for Marcus Accounting.

A growing number of involuntary and voluntary corporate cast-offs are starting their own businesses, and unless their background is in a financial field, will need the services of an accountant to get the business recordkeeping set up. Department of Commerce, Bureau of the Census, People increasingly need someone knowledgeable about the laws to draw their attention to ways to save money and taxes.

Laws have changed regarding individual retirement accounts and small business SEPs and Keogh plans to the extent that people are starting to rely on their accountant to sort it all out for them. Computer programs greatly simplify the financial recordkeeping and tax preparation for both individuals and businesses, yet most are beyond the scope of the average person to learn and use.

Developing the expertise necessary to run the financial end of the business, including learning and updating accounting software, is just not a priority with many business owners and individuals. Outsourcing of business functions that a firm does not have the expertise in-house is a significant trend in business today.

Better to hire an outside expert than to risk doing an inadequate job in-house, or to spend the resources necessary to develop the expertise in-house. Accounting is certainly one such business function. A variation on this trend is for the business to maintain the financial records in-house, and have the accounting service come on-site to generate the reports or complete the work. In addition to this list, there are private individuals preparing taxes for family and friends, but who are not in the "business" of doing so.

Accounting services in four adjacent counties are listed in local directories, and do advertising in local papers, but are not included in the above list.

Marcus Accounting is attempting to carve out a third segment in the market; that of self-employed, home-based businesses and small businesses who, like many non-business individuals, currently maintain their own financial records and prepare their own tax returns.

A review of competitors' marketing strategies reveals no one launching a major attack on the Market County market. Many are advertising through Yellow Pages, and in newspapers during tax season, but the general approach to get new business is through networking, referrals, and personal selling. If new business of a certain type is desired, personal calls are made with targeted accounts. Other strategies used by area firms include telemarketing and encouraging and rewarding present clients to refer future clients.

Networking within business groups, civic groups, church groups, etc. Groups may also offer the opportunity for the business person to give a talk to the membership—an excellent public relations opportunity. A threat to be aware of is the emergence of new competitors.

The barriers to entry are low, and the local university turns out hundreds of accounting majors every year. The accounting program is very strong there, and offering classes at non-traditional times and locations attracts area adults who may be looking for a second career leading to their own self-employment in an accounting business.

A hypothetical behavior sequence model for a new client individual using an accounting service for the first time might look something like the following: If volume increases to the point where paper recycling is feasible, then the paper will be sorted, shredded, and recycled.

Various products such as toner, etc. Writing services encompass all forms of written media from specialist to generalists, from concept to delivery of bound materials. As larger industries trim their staffs, the specialists in marketing and training are dismissed. Some of these individuals become contractors to their former employer; others seek more traditional employment opportunities.

Every business, non-profit, educational, and governmental entity has an on-going demand for high quality, value-priced writing services. Some companies choose to purchase desktop publishing software to be operated by clerical staff. These products vary from loathsome to excellent. Successful writing service operators cater to a global clientele with educated tastes. Materials are exchanged through facsimile, on-line telecommunications, and courier services.

The Scrivener is at the cutting edge of its industry. Whatever their motivation, Lone Eagles are knowledge workers who live by their wits, are heavy users of computers and advanced telecommunications, and remain connected to their markets and the outside world by faxes, modems, express mail, and airplane tickets.

There do exist concentrations of writing services in metro areas, the Northeast Corridor, DC beltway, and Los Angeles. The trend is for remote servicing using telecommunication equipment and courier services, however.

Little capital is required to open a writing service. Traditional requirements are telephone, stamps, table, chair, and a typewriter. Today most homes have personal computers, a printer, and a word processing package. Our competitive advantage to these wannabees are experience in diverse written communication products, flexibility, reliability, and state-of-the-art equipment.

We actively solicit Letters of Recommendation and include these in our presentation and marketing materials. Some clients do offer seasonal opportunities.

Some local clients are seasonal based on income from recreational visitors. The winter Holiday period for family newsletters etc. The Scrivener targets businesses and organizations needing Writing Works. We tailor our products to the needs of real estate agents, non-profits, and educational groups.

Our clients seek to increase their market share through the use of our services. The Scrivener primarily relies on clients referred by satisfied customers and the local Yellow Pages listings. The company will be expanding its client base through networking, seminar presentations, and a series of direct mail campaigns. Prospects receive a package with a brochure, two business cards, two letters of recommendation, and a tailored solutions letter.

Follow-up with telephone calls after a ten-day period. The newsletter will present practical tips, inform clients about The Scrivener's services and accomplishments, discuss the need for Writing Works.

The Scrivener is an active member of the Silver City Chamber of Commerce and regularly attends networking opportunities. The Scrivener will be joining the Society of Technical Communication in the third quarter of Referrals from the Small Business Development Center from an important source of clients.

Please see the Service Fees list included in the Appendices. Prices are evaluated in March, June, October, and December of each year.

The Scrivener offers the following service discounts:. Industry standard pricing is too expensive for this region, therefore The Scrivener has evolved a reduced pricing structure as compared to the rest of the industry. The profit margin varies with the rate charged. Nineteen ninety-four was our first year in operation.

In addition to the "standard" development of a start-up business, there were additional problems. These incidents account for the sometimes negative growth of a viable growing business. Existing computer systems also proved unable to handle the volume and quality of work necessary to succeed. The Scrivener as of June has a ratio of 1. The Scrivener as of June has a ratio of 0. Return on Net Working Capital: The Scrivener as of June has a ratio of 6.

Bad Checks are sent to the Silver County Attorney's office. The Scrivener uses M. Client project times are kept by Time slips, a report listing client, project, and activity is printed for each invoice activity. An accountant will be auditing the books and amending any errors which occurred during the set-up phase. Employees will be paid semi-monthly by check on the 15th and the last day of the month.

All contract workers will be paid within 15 days of receipt of their invoice. Employee evaluations will be monthly, quarterly, semi-annually, and annually. An evaluation sheet will be filled out on each employee by the manager. The manager and the employee will sign the sheet after the session. A copy of the evaluation will be retained by the employee, by the manager, and by the Human Resources department. Full-time employees are allowed 30 calendar days off during the year.

Vacation and sick time is included in this time to allow the employee maximum flexibility. A maximum of 15 days may be carried over into the next year. Any time carried over must be used within six months. An employee is able to take as much unpaid family leave as necessary.

Family leave covers maternity and paternity leave, catastrophic illness of a family member, and other instances on a case-by-case evaluation by management. All cases will be evaluated in accordance with the current provisions of the Family Leave Act. Outstanding invoices are tracked and an overdue reminder is sent after 30 days. If a billed customer has not paid or made arrangements for payments by 60 days, the account is turned over to National Credit Systems for collection activities.

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Nov 12,  · Reader Approved How to Write a Business Plan. Four Parts: Doing Your Homework Structuring Your Business Writing the Business Plan Sample Business Plans Community Q&A Creating a business plan will help you achieve your entrepreneurial goals. A clear and compelling business plan provides you with a . The primary value of your business plan will be to create a written outline that evaluates all aspects of the economic viability of your business venture including a description and analysis of your business prospects.

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Finding a great job starts with writing a great resume, one that speaks to your personal and professional strengths. Learn how to write a resume that stands out and makes employers take notice. - You have a product or a service, you have your first customer, now you need a plan for how you're going to make money. A business plan is a formal statement defining your business goals, the reasons you think they can be achieved, and how you're going to achieve them. There are several different types of business plans, the .