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Marketing Dissertation Topics

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If you start thinking over potential topics as soon as your assignment is given to you, you will find that planning and organizing your paper becomes easier, and you have a greater amount of time on your hands.

Brainstorming is one of the best ways to find a good topic. You can use brainstorming as part of your planning process, something that you use regularly from the moment you are given the assignment until you are able to whittle down the perfect idea. For this, you can try exercises such as free write sessions. For these, your job is to set a timer for three to five minutes during which time your pen does not leave the paper and you allow all of your thoughts to flow out.

This is incredibly beneficial because the brain only consciously holds on to about seven thoughts at once and students might struggle to come up with an appropriate essay theme if their brain is being clogged up by lists of other things to remember such as a shopping list and the time of your next dentist appointment. But by writing everything down, you clear the way for your subconscious mind to start creatively mulling over potential ideas until you generate a list of things you like.

When this timer is up you will find that there is often one or two different ideas that continue to pop up in your writing, a pattern which will serve as the direction for your topic. How can stores increase loyalty through relationships?

How can brand equity be maintained? Do customers trust brands blindly? Conventional banks and rebranding. What are the ethics of brand marketing strategies? Effect of branding on consumers of Coke and Pepsi. Analysis of the consumer: Comparative analysis between good quality products and brand loyalty. How does the behaviour of management harm brand equity? What is role of innovations in managing brand equity? Investigation of importance of brand and reliability in automotive industry, with specific focus on Toyota.

Do leading brands need to introduce innovative products? How can consumers understand the brand image of an organization? Corporate Social Responsibility and Brand Management: A case of Nestle. How loyalty schemes help businesses to sell directly to customers? Response of consumers to audio guided telemarketer: An analysis of biasness. How customers can protect themselves from deceitful direct marketing techniques?

Effect and implications on consumers. Do customers respond differently to direct and digital marketing? The relationship between the duration of a voice message on the success of tele-marketing?

A case of mobile industry. How direct marketing help the organisations in maintaining good relationship with customers? Marketing across Cultures Dissertation Topics Firms have to adopt different techniques while operating in different cultures. Some intriguing and current dissertation topics in the field of cultures and marketing are given below: Impact of culture on the trading market. A case of General Motors through an analysis of the imports and exports.

What is impact of language on the identity of a brand? A case of Coca-Cola. Amalgamating regional differences within the national culture of marketing. The impact of collectivism and individualism on purchasing of mobile phones. A cross cultural analysis of marketing techniques across cultures. Cross-cultural marketing with specific focus on FMCG. Impact of belief, religion and values upon business across the world. Application of marketing mix in a culturally diverse society.

Disadvantages of using same marketing tact in different markets. Cultural difference and the subsequent effect on super markets across United Kingdom. Critical analysis of cultural differences and marketing. Online Marketing Dissertation Topics When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that had been intrinsic to traditional marketing had to be bent to accommodate the needs and demands of the new marketing platform.

Organizations and their use of personalized products. The role of online marketing in sales. An analysis of the perception of consumers through customized products. Implications and Application of Online Marketing. How can companies overcome the hate speech of dissatisfied customers? What attributes are preferred by customers for online search, purchasing and comparison? Relationship between brand equity and consumer perception of products.

Analysis of change in behaviour of customers in offline and online marketing. Impact of appearance and visual effects for online marketing. Some relevant topics in this area of marketing are listed below for you to base your dissertation on: Importance of location for customers. Pricing war between competitors. Impact of effective promotion on sales. Analysis of packaging of product on buying decision. Consequences of wrong placement of products. Critically analysing pricing strategies.

Advantage of strong marketing mix to firms. Difference between online and offline promotions. Impact of traditional promotions vs social media promotions. Effect of premium pricing strategies adopted by good brand. A case of Apple products. Equality between charged prices and value provided to customers. Analysis of sales of customized and personalised products.

Impact of cultural values in promotional activities. Please accept our Terms. Your message has been successfully sent! We will get back to you soon. Strategies undertaken by firms in response to consumer boycotts The use of social networks in acquiring new customers and a larger market share Brand building in the advent of computer age and how the online market ensure larger profits The price differences in an online vs. Does it increase the number of customers?

Dealing with competitors online: Effectiveness of targeted ads in driving consumer interest to new body products Analysis of effective web marketing techniques versus traditional ads for similar products Comparison of department store advertising strategies in Correlation between stock market price and advertising investment in Understanding the difference between social media advertising and web advertising The introduction of user-centered personalized application recommendations and effects on price The rapid remodeling of TV advertisement content and strategies from Revisiting the triangle model of finance and marketing: Applications for Effects of advertising on foreign purchases of food products Marketing domestic goods for shipment abroad: Effectively advertising core competencies.

Remember me next time. Quote Request Paper Type: Send Your message has been successfully sent! I was happy to find your experts. With your good reputation among users, I was out of stress that someone could take the job with professionalism and commitment. Effectively advertising core competencies Download here more marketing MBA dissertation topics!

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Direct Marketing Dissertation Topics Direct marketing is a tool that allows businesses and non-profit organizations to directly communicate with customers. It doesn’t involve bill board placements but relies on advertisement on the internet, television or radio.

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Marketing Dissertation Topics. A dissertation should have something to add to the existing literature in a given field, while building on the current debates and issues within the topic area. Dissertations should be focused on a narrow topic rather than broad, aiming to add to the literature in a manageable way bearing in mind time and resource .

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A List of Great Sample Dissertation Topics in Marketing. Your dissertation project should contribute to your area of study. Do not try to move heaven and earth, since you time and resources are rather limited. These marketing dissertations are here to help inspire you in creating your own marketing dissertation title. Our sample marketing dissertations will prove helpful in formulating your own dissertation topic, objectives, literature review, .

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Sep 08,  · Example marketing dissertation topic 2: Branding and consumer behaviour - A comparative analysis of Pepsi and Coke. As a field of separate study, consumer behaviour analysis emerged during the s. 7 Great Marketing Dissertation Topic Ideas You Probably Didn't Think Of. Marketing is a fascinating field with so many topics to choose from. If you’re having trouble selecting a good one, have a look at this list of seven great marketing dissertation topic ideas to help you make up your mind.