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The Difference Between Secondary and Primary Market Research

What is Secondary Research?

❶If somebody uses the book to prepare or write a report , then the data available to that person should be considered secondary in purpose and the research conducted by him based on the book can be called secondary research.

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Primary vs. Secondary Research
Key Differences Between Primary and Secondary Research

Imagine you have written a book based on the interview that you have conducted. If somebody uses the book to prepare or write a report , then the data available to that person should be considered secondary in purpose and the research conducted by him based on the book can be called secondary research.

Secondary research is not expensive to conduct since it does not involve the primary sources. The data pertaining to secondary research is usually not very much detailed and elaborate since it involves the indirect sources. Finally, it is true that secondary research is normally presented with varied data than primary research. Secondary research is normally presented with a number of data and sources. These sources that are available already include books, periodicals published by governmental organizations, statistical data, annual reports, case studies and the like.

This highlights that conducting primary and secondary research have both advantages and disadvantages. Researchers often use both categories for their research. However, having an awareness of the differences between the two can be of assistance to young researchers and students.

Definitions of Primary Research and Secondary Research: Primary research is conducted with the help of the primary sources available. Secondary research is conducted on the basis of some data collected from someone who had got it from some source. The conduct of primary research is usually known to have better quality.

Data gathered from secondary sources can often be of less quality and reliability. Primary research is expensive to conduct since it involves primary sources.

This is not generally time consuming since the data has already been gathered by someone else. Her research interests are mainly in the fields of Sociology, Applied linguistics, Sociolinguistics, and Linguistic anthropology. She is currently employed as a lecturer. Comments All of my questions and misconceptions were answered and cleared with your help. Ashley finds an interesting article in an academic journal while she is researching for her speech.

The article discusses the pollution to the environment that occurs as a result of fish farming. Ashley wants to include this information in her speech. Right, this is a secondary resource because the research comes from another person.

An academic journal also appears on our list of secondary resources. Ashley visits a local fish farm. She observes several dead fish being pulled out from the tank; the farmer explains that the fish had sea lice, which has spread to the other fish in the farm.

She wants to include this imagery in her speech. This is a primary resource. Since Ashley conducted the research on her own, it is considered a primary resource. Remember, since Ashley's the first, or primary, person to be in contact with this particular research, then the resource is considered primary. You will encounter two types of resources when conducting your research for a speech: A primary resource is a personal account of an event or experiment that you arrange or documents written by people who were part of the original event.

The best way to remember the differences between primary and secondary resources is to consider the source of the information. Did you do the research or gather the information? If the information you are gathering came from someone other than yourself or you aren't the first person to cite this information, then it's probably a secondary source.

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At the end, test your knowledge of primary and secondary resources with practice problems. Secondary Research Quiz Course. Start Your Free Trial Today. An error occurred trying to load this video. Try refreshing the page, or contact customer support. You must create an account to continue watching. Register for a free trial Are you a student or a teacher? I am a student I am a teacher. It only takes a few minutes to set up and you can cancel at any time. What teachers are saying about Study.

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Introduction to World Religions: Cathryn Jackson Cat has taught a variety of subjects, including communications, mathematics, and technology. Research is a vital part of any good speech.

Primary Versus Secondary Research Ashley is researching a speech for her biology class. Types of Resources You should be starting out your speech just like Ashley: Observation and personal experiences Interviews Surveys Objects Original documents Books Newspapers Periodicals Academic journals Encyclopedias Statistical sources almanacs or abstracts Biographies Government publications Internet resources Ashley has an interview, a survey, and research from her library's database.

Primary Resources A good way to remember the definition of primary source is to think about the source of the information: Want to learn more? Select a subject to preview related courses: Secondary Resources A good way to remember a secondary source is to think about the origin of the information. The following is a list of secondary sources: Example 1 Ashley finds an interesting article in an academic journal while she is researching for her speech.

Is this a primary or secondary resource? Example 2 Ashley visits a local fish farm. Lesson Summary You will encounter two types of resources when conducting your research for a speech: Learning Outcomes After you have finished with this lesson, you should be able to: Define primary and secondary resources Explain how to determine whether a source is primary or secondary Identify examples of primary and secondary resources. Unlock Your Education See for yourself why 30 million people use Study.

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Primary Versus Secondary Research

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Primary Research vs Secondary Research. Primary research and secondary research are two terms that are to be understood differently because there exists a difference between the two concepts and methods. First let us comprehend the major difference between primary and secondary research. Primary research is .

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Learn the difference between primary research performed to meet specific needs and (the more general) secondary research.

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On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. The main difference between primary and secondary research lies in the fact that whether the research is conducted previously or not. Primary vs. Secondary Sources Definitions. Humanities Sciences; Primary Source: historical photographs, and other primary sources for the advanced research scholar. Includes links to libraries and other institutions with digitized primary resources. Using Primary Sources on the Web.

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Primary vs. Secondary Research When performing research, most writers will come across a variety of information from a variety of different places. All of these sources can be classified as either primary or secondary sources. Primary research usually costs more and often takes longer to conduct than secondary research, but it gives conclusive results. Secondary research is a type of research that has already been compiled, gathered, organized and published by others.