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Sample Essay on Marketing

Let the figures speak for themselves

❶Coca-Cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry.

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Adversity to social media marketing

On the Internet, time is everything. Additionally, those that receive emails from the same people over and over can develop a sense of trust from the sender. A private research firm found in that some 19, adults from 24 different countries tend to use the Internet for email usage more than social networking.

Given that the number of users for social media is higher than that of email, it is important to note that many users appear to be more interested in checking their emails on a daily basis then going to social network sites and keeping up with their posts, followers, etc.

Additionally, the use of email is much more popular with older users on the Internet. As reported by the Pew Research Center ,. With this in mind, a company needs to ask itself several important questions about whom it is marketing to.

If the company is marketing towards an older audience, then the obvious choice is to go with email. Additionally, by marketing towards an older clientele base, a company will be targeting towards a group of people that already possesses a larger amount of income and financial stability.

Older individuals tend not to be in a state of financial change that the younger demographic tends to be in. They have usually been in their careers for multiple years and have built up some amount of savings.

For many individuals, the use of email also feels less intrusive than social media. Being contacted by a PR representative of a social media website can turn some people off the idea of using that product or service. This goes to the fundamental idea of manners of advertisers. They want to push their product but they do not want to overly force themselves upon potential clients, or clients can form opinions similar to what Kluth mentions.

For all the advantages that the use of an email campaign has to gain publicity for a potential product or service, the use of social media as a means of a publicity campaign has its place. Social media sites are extremely popular among the younger demographic. This is a crucial piece of information for a company that is marketing towards a specific age group. Knowing that over half of the people aged in this category will most likely be on a social media webpage, gives the idea that marketing to one of these sites is a good idea.

There is also something to be said about the spread of information from a social media point of view. Though emails can be sent to many different users, if they are not from a sender that the individual knows there is a good possibility that the email will never be opened. Because of viruses and Trojans, users are very careful to not always open up unknown emails. Spam catchers also will filter lots of emails for advertisement into a folder that a user will empty without ever reading the majority of messages within.

This is not a problem with social media. The websites will track what sort of products and services a user may want to be informed about based on what he or she says that he or she is interested in. Additionally, users can see what sort of products and services that their friends enjoy on many social networking websites.

If someone sees a close friend likes a particular company, product, service, etc. The basic idea is that people can receive information about a company or its products and services not only directly from that company, but they also can receive advertising from their friends and almost feel a sense of peer pressure to enjoy those same products or services. Social media also allows advertisers to reach certain demographics, even a particular gender. The idea of spreading information on social networking sites has been seen and tested on multiple occasions.

Though this is not a study that looks at the response to publicity campaigns, there generalized discussion is applicable because it looks broadly at the way that the students were sending and receiving information over a form of social networking. What the researchers found suggested that the students respond to information coming from official sources compared to personal sources to be different. The students tend to feel more trusting from the information that comes from their trusted individuals; however, the messages sent from the official source were critical in providing the original details and important information that the students needed to know immediately.

These findings back the idea that consumers can be beneficial to the spread of data on a social media publicity campaign Hui et al. The use of social media for publicity campaigns also helps to get instantaneous feedback from a consumer base.

An article posted by NY1 showcases just this notion. Motivation is a very important aspect of the effective work. The leverage sales approach can effectively be used by the Costco wholesalers in marketing their products. This is because the chain store Marketing Strategy Marketing is vital for either the success or failure of any enterprise. The success of a business is often determined by the Wal-Mart is the arguably the leading retailer in the world.

Sam Walton started the store in in Rogers, Arkansas. Currently the retailer has more MACS extends the reach of its services making them accessible Introduction Marketing activity in many corporations is concentrated about the quest to increase sales of the company and optimize the competitive China shipping container line is a leading shipping company in the world and there are measures and strategies that need to be put in place in order Television commercial is one among the techniques used in the communication process.

It involves the audience who are the listeners and an informer Wal-Mart is an American company that operates as a discount chain and is the most successful retail brand that values, convenience, money and various Outline Should the USA as a country seek for offshore outsourcing? The question can be answered in two different perspectives. To answer the above Formal and informal groups play a very important role in the setup of an organization. Each of these groups in the organization has distinct roles The target audience is the corporate customers who deposit their monies with JP Morgan.

This audience have been addressed and identified correctly It is required to give a brief summary of current sales, identify changes, summarize changes in the forecast, and justify a forecast so as to determine the right information concerning about a product and who well it can fair in the market.

The sales forecast helps the management of an organization to determine the kind of resources that should be implemented in an organization in order to maximize on its profits.

In this case, factors such as political, environmental, technological and competitive factors are evaluated so as to determine whether the business operates in a good environment. Coca-Cola sales team derives the sales turnover on different intervals in the year to evaluate the position of the company in the beverage industry. Sales forecast review by management Sales forecast review by management can be achieved through using the sales manager who can understand the contacts in the industry, can familiarize themselves with advertising and promotion techniques that will increase sales revenue for an organization.

The qualification of the sales personnel to generate sales leads, their relationship with the distributors and location of their sales outlets in order to increase the revenue of an organization is taken into consideration. These mechanisms can ensure the management reviews it sales forecast with the actual sales so as to understand the position of business in the market.

Coca-Cola company employees prepare financial reports on an annual basis to inform the customers at its existence and production of high quality products. Conclusion Marketing plans should be reviewed on an annual basis so as to determine how a business is performing in the industry. The management of business should use the marketing plan to determine the environment in which a business can flourish in the industry.

These are prepared in relation to the products and services that are sold that result from marketing strategy implemented through marketing programs. Coca-Cola company success has been contributed by well structured strategy and market penetration and production of a variety of products that are suitable for its customers. Highly qualified academic writers will prepare a non-plagiarized Marketing plan paper for you!

Order a custom written paper of high quality Professional Writers only. Free Quote or Order now. Related Articles Essay about Summer Traveling. Almost everyone agrees that summer is the best time for traveling, especially considering the summer break from school.

All countries welcome new visitors and are. There is a question on whether parents should be strict or not, and how strict they should be. If a parent is strict, many tend.

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Essay on Marketing: Meaning, Definition and Concept! Everybody lives by selling some products, services or ideas. Generally, marketing is considered as selling and promotion. However, making a sale, i.e., selling is the old sense of marketing. In its new sense, marketing is satisfying customer needs.

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Database of example marketing essays - these essays are the work of our professional essay writers and are free to use to help with your studies. The Marketing Mix - The Marketing Mix The objective of this document is to gain an understandable idea of the marketing mix. The marketing mix is an indispensable element of every firm’s marketing arrangement.

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This sample essay about contemporary marketing strategies articulates how technological advancements are changing how current marketing campaigns are waged/5(3). This free Marketing essay on Essay: Traditional Marketing and Digital Marketing is perfect for Marketing students to use as an example.