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Types of Sampling Methods and Techniques in Research

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❶In Iowa a random sample might miss Muslims because there are not many in that state. The following slideshare presentation, Collecting Qualitative Data , and the Resource Links on this page provide additional insight into qualitative sampling.

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This is a very strict meaning -- you can't just collect responses on the street and have a random sample. The assumption of an equal chance of selection means that sources such as a telephone book or voter registration lists are not adequate for providing a random sample of a community.

In both these cases there will be a number of residents whose names are not listed. Telephone surveys get around this problem by random-digit dialing -- but that assumes that everyone in the population has a telephone. The key to random selection is that there is no bias involved in the selection of the sample. Any variation between the sample characteristics and the population characteristics is only a matter of chance.

A stratified sample is a mini-reproduction of the population. Before sampling, the population is divided into characteristics of importance for the research. For example, by gender, social class, education level, religion, etc.

Then the population is randomly sampled within each category or stratum. How to Construct a probability representative sample. As they are not truly representative, non-probability samples are less desirable than probability samples.

However, a researcher may not be able to obtain a random or stratified sample, or it may be too expensive. A researcher may not care about generalizing to a larger population. The validity of non-probability samples can be increased by trying to approximate random selection, and by eliminating as many sources of bias as possible.

A researcher is interested in the attitudes of members of different religions towards the death penalty. In Iowa a random sample might miss Muslims because there are not many in that state.

However, the sample will no longer be representative of the actual proportions in the population. This may limit generalizing to the state population. But the quota will guarantee that the views of Muslims are represented in the survey. A subset of a purposive sample is a snowball sample -- so named because one picks up the sample along the way, analogous to a snowball accumulating snow. A snowball sample is achieved by asking a participant to suggest someone else who might be willing or appropriate for the study.

Snowball samples are particularly useful in hard-to-track populations, such as truants, drug users, etc. Non-probability samples are limited with regard to generalization. Therefore, the researcher would select individuals from which to collect the data. This is called sampling. The group from which the data is drawn is a representative sample of the population the results of the study can be generalized to the population as a whole.

The sample will be representative of the population if the researcher uses a random selection procedure to choose participants. The group of units or individuals who have a legitimate chance of being selected are sometimes referred to as the sampling frame.

If a researcher studied developmental milestones of preschool children and target licensed preschools to collect the data, the sampling frame would be all preschool aged children in those preschools. Students in those preschools could then be selected at random through a systematic method to participate in the study.

This does, however, lead to a discussion of biases in research. For example, low-income children may be less likely to be enrolled in preschool and therefore, may be excluded from the study.

Extra care has to be taken to control biases when determining sampling techniques. There are two main types of sampling: The difference between the two types is whether or not the sampling selection involves randomization. Randomization occurs when all members of the sampling frame have an equal opportunity of being selected for the study.

Following is a discussion of probability and non-probability sampling and the different types of each. Probability Sampling — Uses randomization and takes steps to ensure all members of a population have a chance of being selected. There are several variations on this type of sampling and following is a list of ways probability sampling may occur:.

Non-probability Sampling — Does not rely on the use of randomization techniques to select members. This is typically done in studies where randomization is not possible in order to obtain a representative sample. Bias is more of a concern with this type of sampling. The different types of non-probability sampling are as follows:.

The following Slideshare presentation, Sampling in Quantitative and Qualitative Research — A practical how to, offers an overview of sampling methods for quantitative research and contrasts them with qualitative method for further understanding. Examples of Data Collection Methods — Following is a link to a chart of data collection methods that examines types of data collection, advantages and challenges.

Qualitative and Quantitative Data Collection Methods - The link below provides specific example of instruments and methods used to collect quantitative data.


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A stratified sample is a mini-reproduction of the population. Before sampling, the population is divided into characteristics of importance for the research. For example, .

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Probability sampling is a technique wherein the samples are gathered in a process that gives all the individuals in the population equal chance of being selected. Many consider this to be the more methodologically rigorous approach to sampling because it eliminates social biases that could shape the research sample.

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Simple random sampling is the ideal, but researchers seldom have the luxury of time or money to access the whole population, so many compromises often have to be made. Probability methods. This is the best overall group of methods to use as you can subsequently . Sampling Methods. Sampling and types of sampling methods commonly used in quantitative research are discussed in the following module. Learning Objectives: Define sampling and randomization. Explain probability and non-probability sampling and describes the different types of each.

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RESEARCH METHOD - SAMPLING 1. Sampling Techniques & Samples Types 2. Outlines Sample definition Purpose of sampling Stages in the selection of a sample Types of sampling in quantitative researches Types of sampling in qualitative researches Ethical Considerations in Data Collection 3. Types of Sampling Methods and Techniques in Research The main goal of any marketing or statistical research is to provide quality results that are a reliable basis for decision-making. That is why the different types of sampling methods and techniques have a crucial role in research .